Seoul Market Morning
Experience the vibrant market culture of Seoul in a half-day tour. Perfect for food lovers and souvenir hunters!
Namdaemun Sijang
Seoul’s oldest and largest traditional market, established in 1414 during the Joseon Dynasty. With over 10,000 stalls and shops spread across numerous alleyways, it offers everything from textiles and kitchenware to street food and souvenirs. Famous for its galchi jorim (braised hairtail fish) and affordable clothing. A vibrant showcase of Korean commerce and culture.
Myeongdong
Seoul’s premier shopping district, famous for Korean cosmetics, fashion, and street food. The bustling streets are lined with both international brands and local favorites, making it a paradise for shoppers and food lovers alike.
Insadong
A vibrant cultural district known for traditional crafts, tea houses, galleries, and antique shops. The perfect place to find unique Korean souvenirs and experience traditional tea culture.
Gyeongbokgung Palace
The largest and most majestic of the Five Grand Palaces built during the Joseon Dynasty. Don’t miss the changing of the royal guard ceremony or the two museums located on the palace grounds - the National Palace Museum and the National Folk Museum.
Gwangjang Sijang
A market in Seoul with diverse foods. Well-known for Yuk-hoe, bindae-ddeok, and other delicacies.
Dongdaemun Design Plaza
An iconic landmark of modern Seoul designed by Zaha Hadid. This futuristic complex houses design galleries, exhibition spaces, and a vibrant night market. The curved aluminum exterior is particularly stunning when illuminated at night.
Changdeokgung Palace
A UNESCO World Heritage site and one of the “Five Grand Palaces” of the Joseon Dynasty. Famous for its beautiful Secret Garden (Huwon), this palace harmoniously blends with the natural landscape.
Bukchon Hanok Village
A charming traditional Korean village with hundreds of hanok (traditional Korean houses) nestled between Gyeongbokgung and Changdeokgung Palaces. Stroll through narrow alleyways and experience Seoul’s living history.
Beyond Soju: the World of Korean Alcohol
Korean culture has swept the globe – K-Pop, K-Dramas, K-Beauty, and undeniably, K-Food. And what pairs better with delicious Korean cuisine than its unique and varied alcoholic beverages? While the small green bottle of Soju (소주) might be the most internationally recognized face of Korean alcohol, it’s merely the tip of the iceberg. The world of sul (술), the Korean term for alcohol, is incredibly rich, steeped in history, and offers a flavour profile for every palate.
The global interest in Korean culture continues to boom, making it the perfect time to explore beyond the familiar and discover both the celebrated staples and the hidden gems of Korean brewing and distilling traditions. Get ready to pour yourself a glass (or a traditional bowl!) and explore!