SMTOWN Coex Artium | KoniKorean

The official museum and cultural space of SM Entertainment, one of Korea’s biggest entertainment companies. Features a museum showcasing the history of K-pop, hologram concerts, interactive experiences, and an extensive gift shop with exclusive merchandise from SM artists including EXO, NCT, Red Velvet, and aespa.

Itineraries including SMTOWN Coex Artium

Gangnam K-Pop & Culture Tour

Explore the glamorous heart of Seoul’s entertainment industry in Gangnam. Visit K-pop landmarks, trendy cafes, and upscale shopping areas where celebrities are often spotted!

See itinerary